It all started with two siblings—Vitaliy and Vlada—on a mission to turn a simple idea into a thriving brand. Let’s rewind to the early days: Vlada, a journalist-turned-SMM-marketer, found herself on maternity leave, scouring the market for high-quality, handmade toys for her then six-month-old daughter. After hours of fruitless searching and growing frustration, she decided to call in some reinforcements—her brother.

Now, this wasn’t just any brother. Vitaliy was running his own event decor agency in Italy at the time, equipped with a shiny laser cutter. So when Vlada suggested, “Why not create something unique ourselves?” it was more than just sibling banter. It was the start of a little creative explosion.

With his trusty laser cutter fired up, Vitaliy crafted the very first WittleWood masterpiece—a personalized puzzle with numbers and geometric shapes for Vlada’s daughter, Zlata. And what happened next? Vlada’s eyes lit up like a kid on Christmas morning. She knew instantly: they were onto something special.

This first puzzle was the spark that ignited their journey, bringing WittleWood to life as a Ukrainian craft workshop and family-run brand. Together, they began to create minimalist, sustainable designs that are now found in homes around the world. From wooden name puzzles and Montessori-inspired toys to personalized gifts and home decor, each piece is thoughtfully crafted with love, quality, and a touch of magic.

The dream was always bigger than just toys—it was about being truly useful to the people around us and staying true to our family roots. Our parents have been an essential part of our journey, offering their support and guidance to help us grow WittleWood into what it is today. Each member of our family brings a unique element to the brand, making every product a reflection of our shared passion and dedication.

But wait, we haven’t told you about our symbol—the whimsical little owl that inspires everything we do. It’s not just any owl; it’s a wise creature from the heart of the Carpathian forest. A small guardian that reminds us to cherish nature, give back to the community, and never stop innovating. We make sure to plant trees, support families in need, and tirelessly donate because, hey, even owls have a soft spot.

Our feathered mascot also keeps us focused on creating beautiful, educational toys that are just as entertaining for adults (because who doesn’t love a good puzzle?). Each of our creations brings a piece of nature’s wonder into everyday life—while being a hoot of fun, of course!

So, when you see that little owl on our logo, know that it stands for more than just our brand—it’s a symbol of the joy, quality, and creativity that goes into each piece we craft. And don’t forget: it’s all delivered with a wink, a smile, and a hearty laugh, because we believe that every toy should tell a story worth sharing!